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The website states the following, "Twenty-five years ago, the beauty industry rallied together to support women with cancer by bringing Look Good Feel Better to Canada." We viewed that the web site stated " The industry felt compelled to support these women, not only because they were their consumers and purchased their products, but more importantly, because they are their mothers, daughters, sisters, wives and friends." It also said " Thanks to the ongoing generosity of the industry, hundreds of thousands of women and their families have benefited from Look Good Feel Better."